Poder 97.1 WEPL Radio hit the airwaves in November 2015. Launched by the Ibero American Action League, WEPL is the first 24 hour Spanish radio station in Rochester. The dual-language station offers music and educational capsules designed to empower the Latino community. This objective is the reason for the acronym WEPL: El Poder Latino (Latino Power). WEPL Radio is a unique opportunity for organizations and businesses that want to increase their exposure in the Latino community. Please visit our Capsules section to learn more about underwriting opportunities.